We’ve Created a Video on the EITC

The holidays are fast approaching, and so is the tax season. Are you prepared to spread the word about vital tax credits like the Earned Income Tax Credit (EITC)?

The EITC provides more money back at tax time for about 30 million low- and moderate-income working families. This critical work support helps families make ends meet and reduces poverty.

Unfortunately, one in five eligible workers doesn’t claim the tax credit. That’s why it’s essential to build awareness to ensure that employees receive all the money they’ve earned.

We made a quick video to explain (in simple terms) what the EITC is, why it matters, and the impact it has on millions of Americans. There are several ways you can use this video in your outreach efforts:

  1. Share it on Facebook and Twitter. Here are some ideas for messaging:
    • Facebook (share our link)
      • The holidays are fast approaching, and so is the tax season. Do you know about tax credits that could mean a bigger tax refund for you and your family?
      • Tax season is just around the corner! Free tax prep sites in your area can help you claim the credits you’ve earned and get a bigger tax refund.
      • The EITC can mean more money at tax time for you and your family. See if you qualify at eitcoutreach.org/help.
    • Twitter
      • You earned your money… now #getitback at tax time! youtu.be/TXsdp6SDKcY
      • Having trouble making ends meet? Learn about the Earned Income Tax Credit. #GetItBack youtu.be/TXsdp6SDKcY
      • The EITC can mean more money at tax time for you and your family. #GetItBack youtu.be/TXsdp6SDKcY
  2. Play it in free tax site waiting rooms
  3. Embed the video on your website
  4. Share it with your coalition partners
  5. Send the video to your funders
  6. Show the video at an EITC Awareness Day event
  7. Use it to promote a “Super Saturday” or other tax filing event

We’ve also made a 30-second version of the video that you can use as a public service announcement.

If you’re looking for other ways to get involved, visit our outreach strategies or partner page.

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